In 2003, UPSTREAM was acquired by the Godrej Group from Rosebluth International, long known as a leader in corporate travel management. Godrej is a 106-year old firm and one of the most highly regarded brands in India . Its name is synonymous with trust and reliability, attributes that mirror the excellent service and can-do spirit for which UPSTREAM became known as an operating company of Rosenbluth International.

 UPSTREAM was formed in 1999 to diversify the corporate managed travel business and build upon contact center experience and expertise in the travel industry. In 2002, UPSTREAM formed a joint venture with Godrej, which operates a contact center in Mumbai, India. The experience provided both organizations a chance to leverage shared values and the opportunity to forge an uncommonly strong commitment to employees, customers and business partners.

 With the purchase of UPSTREAM, Godrej, became the first India-based firm to acquire and operate major call center operations in the United States. The acquisition has also paved the way for UPSTREAM to introduce a broad range of Business Process Outsourcing (BPO), customer service, inbound selling and web support services, building on the strengths that have established UPSTREAM’s leadership within many sectors of the travel and hospitality industries.

 In July of 2004 UPSTREAM, in its continuing efforts to execute on an aggressive growth strategy, secured additional funding from several private US-investors specializing in advanced speech recognition capabilities. Bolstered by the global reach and resources of these groups, UPSTREAM is now able to improve the performance of leading businesses in virtually any industry where success depends on providing superior online and offline contact center solutions.